Brand and digital studio in Kuala Lumpur, since 2017

Taking 3 new clients for January 2027

Stop blending in.

You built a good company. Then your market filled up with people who look exactly like you. Gerudi Studio rebuilds your brand, website, content and ads as one system, so customers notice you first and remember you after.

Book a 30-minute discovery call See the work

Next open slots: Tue 14 Oct and Thu 16 Oct. No pitch deck, just questions.

112: brands launched or relaunched since 2017
3.4x: median lift in qualified leads within six months
18: people on one floor in Brickfields, KL

112 Malaysian brands trusted us with their first impression. A few of them:

From a 14-outlet kopitiam chain in Penang to a Bursa-listed logistics group. Average relationship: 3.1 years. 71% of our work is repeat or referral.

Your product is good. Your brand says otherwise.

Most of the companies that call us are not failing. They are stuck at the size where word of mouth stops being enough, and the brand they made in a weekend starts costing them deals.

What customers see
A logo from 2014. A website that takes seven seconds to load on a phone. Ads that look like the three competitors above and below them in the feed.
How it feels to you
You explain what makes your company different ten times a week, in meetings, on calls, in WhatsApp voice notes. Your brand should be doing that job for you.
Why it's not fair
Good companies should win on merit. Right now the one with the sharpest brand wins the first look, and the cheapest one wins the deal.

Every month you look like everyone else, you compete on price. We fix the looking-like-everyone-else part.

Four things, done as one system.

Most companies hire a brand agency, a web vendor, a content house and an ads freelancer, then spend their weekends making them agree. We are all four, in one room, on one invoice.

Brand
An identity that holds up at 2 cm on a receipt and 20 metres on a billboard.
We start with what your best customers already say about you, then turn it into a name check, a logo system, type, colour, tone of voice and a guideline your staff can actually follow.
- Positioning workshop with your leadership
- Logo system with 6 lock-ups
- Typography, colour and motion rules
- 64-page brand guideline (PDF + Figma)
- Launch kit: signage, uniform, packaging
Timeline
6 to 10 weeks
Budget
from RM 28,000
Web
Sites that load in under 2 seconds on a Kuala Lumpur 4G connection.
Custom design, built on a fast static stack with a CMS your team can edit. BM and English from day one, forms wired to WhatsApp and your CRM, and a technical SEO base that survives a redesign.
- UX map and wireframes for every page
- Custom design, no themes
- CMS training for 3 staff
- Core Web Vitals in the green, measured
- 12 months of hosting and fixes
Timeline
8 to 12 weeks
Budget
from RM 35,000
Content
A month of content, shot in two days, written in two languages.
One planning call, two shoot days, then 30 to 45 pieces: short videos, carousels and stills cut for TikTok, Instagram, Facebook and your website. Captions in BM and English by writers, not a translator.
- Monthly content calendar
- 2 shoot days with crew and gear
- 12 short videos, 18 carousels or stills
- Captions and hooks in BM + EN
- Monthly review of what worked
Timeline
Monthly, 3-month minimum
Budget
from RM 9,500 / month
Performance
Ads we are willing to be measured on, every Monday.
Meta, Google and TikTok campaigns built on proper tracking: conversions API, offline lead matching and a dashboard you can open on your phone. You see cost per lead, not vanity reach.
- Tracking audit and pixel / CAPI setup
- Creative testing: 6 new ads a month
- Weekly report every Monday 10 am
- Landing page tests with our web team
- Monthly budget plan in RM
Timeline
Monthly, 3-month minimum
Budget
from RM 6,000 / month + ad spend

Selected work, with the numbers left in.

Four projects from the last two years. Every result is measured against the three months before we started, and every client agreed to show it.

Kopi Seberang, Kopitiam chain, 14 outlets, Penang

Brand
Web
Content

A 1970s kopitiam that now outsells the chains on its own app.

Before: Great kopi, a faded signboard and a menu photocopied in three different fonts. Younger customers walked past to the franchise next door.
After: A hand-painted identity built from the founder's original 1974 signboard, new cups and bags, and an ordering site that works from the table QR.
How we got there: We spent two mornings behind the counter before drawing anything, then rolled out outlet by outlet so no shop ever closed.

+41%online orders in 90 days
14outlets rebranded in 6 weeks
RM 2.3mfirst-year online sales

Pinjal, SME pay-later platform, Kuala Lumpur

Web
Performance

From a 7-second website to a 1.4-second one, and sign-ups nearly tripled.

Before: A template site bloated with sliders and five tracking scripts. Half of mobile visitors left before the page finished loading.
After: A custom static site with a calculator merchants can use in one thumb, BM and English copy, and clean conversion tracking.
How we got there: We rebuilt the sign-up flow first, tested it against the old one for three weeks, then shipped the rest around it.

1.4 sload time on 4G (was 7.1 s)
5.8%sign-up rate (was 2.1%)
-38%cost per merchant sign-up

Nadi Klinik, 8 family clinics, Klang Valley

Content
Performance

96 short videos by real doctors turned WhatsApp into the busiest front desk.

Before: Boosted posts of stock photos and public-holiday greetings. Patients booked by phoning, and phones went unanswered at lunch.
After: Doctors answering the questions patients actually ask, one minute at a time, each video ending with a WhatsApp booking link.
How we got there: One shoot day a month per clinic, scripts approved by the medical director, and every claim checked before it goes out.

3.2xWhatsApp bookings in 5 months
RM 11cost per booking (was RM 38)
96videos, 0 compliance issues

Tapak Motors, Used-car dealer, Johor Bahru

Performance
Web

Cost per lead cut by two thirds, with a test drive booked in 40 seconds.

Before: Leads came from three marketplaces and a Facebook page. Nobody knew which ad sold which car, and salesmen fought over leads.
After: Every car gets its own page and ad set, leads go straight to the right salesman on WhatsApp, and the owner sees the numbers every Monday.
How we got there: We set up offline conversion matching with their sales sheet, so ads learn from cars sold, not from form fills.

RM 47cost per lead (was RM 142)
610test drives booked in Q2
22%lead-to-sale rate

Four steps, one team, first call to final report.

A typical Launch project takes 10 to 14 weeks. The same strategist, designer and producer stay with you the whole way.

Weeks 1 to 2
Dig
We interview 8 of your customers and 3 who chose a competitor, audit your numbers and sit in on a sales call. You get a 20-page findings deck before we design anything.
You get: Findings deck + success metrics
Weeks 3 to 4
Draft
Three strategic routes, each shown as real things: a homepage, an ad, a shopfront. You pick one route, or tell us why none of them is right yet.
You get: Chosen direction, signed off
Weeks 5 to 10
Drill
We build it. Every Friday at 4 pm you get a 30-minute show-and-tell and a shared board of what moved. No surprises on launch day.
You get: Brand, site, content, ads
Launch + 90 days
Deliver
We launch, hand your team the files and the training, then measure against the metrics from week one for three months. The report is yours to keep.
You get: 90-day results report

The people you'll actually meet.

No senior people at the pitch and juniors on the work. These six lead every project, with 12 designers, developers and editors behind them.

Aida Rahman
Founder, strategy
Ex-brand manager for a regional FMCG group. Runs every Dig workshop herself.
Lim Wei Jie
Design director
Drew identities for 40+ Malaysian brands. Collects old kopitiam signboards.
Kavitha Nair
Head of web
Builds sites that pass Core Web Vitals on a RM 600 phone, or they don't ship.
Faris Zulkifli
Content lead
Former TV producer. Can script, shoot and cut 12 videos in one shoot day.
Tan Mei Ling
Performance lead
Manages RM 1.8m a year in ad spend. Writes the Monday report you'll actually read.
Hafiz Omar
Producer
Keeps timelines honest. Every Friday show-and-tell goes through him.

Juries noticed too.

14 awards and shortlists since 2021. We enter only work with results attached. Award names on this demo page are invented.

Awards and shortlists
Year	Award	Project
2025	Rimba Design AwardsGold, brand identity, Kopi Seberang	Kopi Seberang
2025	Tugu Digital HonoursWebsite of the year, finance, Pinjal	Pinjal
2025	Selat Web AwardsBest mobile performance, Pinjal	Pinjal
2024	Pentas Brand Craft AsiaShortlist, motion identity, Lajuku Freight	Lajuku Freight
2024	Rimba Design AwardsSilver, social content series, Nadi Klinik	Nadi Klinik
2023	Tugu Digital HonoursAgency to watch, Gerudi Studio	Gerudi Studio

What clients say when we're not in the room.

They spent two mornings making teh tarik behind our counter before they showed us a single logo. That's why the new brand feels like us, only sharper. Our regulars noticed. So did their kids.

Chong Siew LanSecond-generation owner, Kopi Seberang

Our old agency sent a 40-page report nobody read. Gerudi sends one page every Monday: what we spent, what we got, what they're changing. I read it before my coffee.

Ravi ChandranChief growth officer, Pinjal

I was nervous about doctors on TikTok. Every script went through our medical director and not one video had to come down. Patients now walk in saying 'I saw Dr. Hana's video.'

Dr. Nurul Ain HassanMedical director, Nadi Klinik

What it costs, before you ask.

Ranges, because every scope is different. You get a fixed quote within 5 working days of the discovery call, and the quote doesn't move unless the scope does.

Sprint

RM 18,000 to 25,000

one-off, 4 weeks

For a young brand that needs to look serious before a fundraise, a trade show or a first big client.

Dig: 5 customer interviews and a brand audit
Positioning on one page
Logo refresh and core colour + type
20-page starter guideline
Social and pitch-deck kit

Ask about a Sprint

Most chosen

Launch

RM 45,000 to 80,000

one-off, 10 to 14 weeks

Our most chosen package. A full rebrand with the website, launch content and first 60 days of ads, built together.

Everything in Sprint, with 8 + 3 interviews
Full identity and 64-page guideline
Custom website, BM + EN, up to 12 page types
Launch shoot: 20 pieces of content
60 days of Meta + Google ads management
90-day results report

Plan a Launch

Partner

from RM 14,000 / month

6-month minimum

For brands already in shape that need a team to keep producing, testing and improving every month.

Monthly content: 2 shoot days, 30+ pieces
Performance ads on 2 platforms
40 design hours on call
Monthly site improvements and A/B tests
Quarterly strategy review with Aida

Talk about a retainer

Want to make the loud stuff?

We're 18 people and hiring two more. Salaries are published on every job post, Fridays end at 5 pm, and everyone gets RM 2,000 a year to learn something that has nothing to do with work.

Senior motion designerFull-time, Brickfields studio, 4 days on siteRM 7,500 to 9,500
Performance analystFull-time, hybrid, 1 to 2 years' experienceRM 4,200 to 5,500

Tell us what needs to move.

Five minutes of typing saves a week of emails. Rough answers are fine: this is where the conversation starts, not a contract.

Within 1 working day
Aida or Wei Jie replies personally, not a bot, with two times for a call.
A 30-minute call
We ask about your customers, your numbers and your deadline. You ask us anything.
A fixed quote in 5 working days
Scope, timeline, team and price on 4 pages. If we're not the right fit, we'll say so and name who might be.

Prefer to talk? hello@example.com or +60 12-000 0000, Monday to Friday, 9 am to 6 pm.

Questions we hear on every first call.

Still wondering about something? Ask it in the brief form. There are no silly questions, only expensive assumptions.

What's the smallest project you take on?

Our Sprint starts at RM 18,000. Below that we'd be doing you a disservice, and we'll happily point you to freelancers we trust instead.

Do we have to use all four services?

No. About a third of clients hire us for one thing. The system works best when brand, web, content and ads come from one team, but we'll never force a bundle.

Who owns the work at the end?

You do. Full rights to the logo, guidelines, website code and raw content files transfer to your company when the final invoice is paid. It's written into every contract.

How do payments work?

One-off projects are billed 40% to start, 40% at the design sign-off and 20% at launch. Retainers are billed monthly in advance. All invoices are in RM, with SST where it applies.

Can you work in Bahasa Melayu and Chinese?

BM and English are in-house, written by native writers. For Chinese copy we work with two regular freelance writers and budget for it upfront.

Do you work with companies outside the Klang Valley?

Yes. About 40% of our clients are in Penang, Johor, Sabah and Sarawak. We travel for Dig workshops and shoots; everything else runs on video calls and a shared board.

What if we don't like the design?

Step 2 exists for that. You see three routes before we build anything, and each Launch package includes two full revision rounds per deliverable.

Stop blending in.Stopblendingin.

112 Malaysian brands trusted us with their first impression. A few of them:

Your product is good. Your brand says otherwise.

What customers see

How it feels to you

Why it's not fair

Four things, done as one system.

Brand

Web

Content

Performance

Selected work, with the numbers left in.

A 1970s kopitiam that now outsells the chains on its own app.

From a 7-second website to a 1.4-second one, and sign-ups nearly tripled.

96 short videos by real doctors turned WhatsApp into the busiest front desk.

Cost per lead cut by two thirds, with a test drive booked in 40 seconds.

Four steps, one team, first call to final report.

Dig

Draft

Drill

Deliver

The people you'll actually meet.

Aida Rahman

Lim Wei Jie

Kavitha Nair

Faris Zulkifli

Tan Mei Ling

Hafiz Omar